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Case studies

Four engagements, four questions from the top.

A services SME, a distributor, a concierge company and an educational site. Each came with a precise question; here is what we read, built and delivered to answer it.

They trusted us with their questions

  • Groupe Techmo Hygiène
  • 3 Plus Emballage
  • Conciergerie Léman
  • VieTerre, SVT

Case

Groupe Techmo Hygiène

Techmo Hygiène: seeing the market, then acting on it.

Services :
  • SEO and SEA audit
  • GEO audit
  • Automation
Sector
French SME · air and water hygiene
Area
Île-de-France
Surfaces read
SEO · SEA · AI engines
Format
Dated dashboard, action plan, monthly review

The context

Techmo Hygiène runs several service lines, from ventilation to drains, in a market where demand starts with an online search. Its model is contractual and B2B: search volume alone does not tell you what a service line is worth. Management wanted an outside read, independent of its agency.

The question

Where are we really visible, and against whom?

What we did

  • SEA

    Who bids, on which words and with which messages, trade by trade.

  • SEO

    Its organic visibility page by page, against competitors, on the queries of each service line.

  • AI engines

    Its presence in ChatGPT, Perplexity, Gemini and Google AI Mode. Absent at the start.

CIM

A prioritised action plan

Service line by service line, tracked every month.

Automatisations

Automation

A recurring document-processing task, automated locally with character recognition and no third-party service.

The outcome

  • A summary management can read in five minutes.
  • A prioritised action plan, service line by service line.
  • A monthly review that tracks positions and the effect of the actions.
  • A recurring admin task that no longer ties up the team.
Key figure
+169%
Keywords ranked on Google
32
June 2026
86
August 2026

Source: Semrush, the client's agency monthly report, August 2026.

Case

3 Plus Emballage

3plus: knowing its real competitors, and its real costs.

Services :
  • SEO, SEA and GEO audit
  • Market study
  • Automation
Sector
Food-service packaging distribution
Market
France, online and B2B
Surfaces read
SEO · SEA · AI engines · prices
Format
Audit, market map, price analysis, tool in production

The context

3plus sells food packaging to professionals, in a market where hundreds of sites compete for the same searches: manufacturers, wholesalers, marketplaces, general resellers. Nobody can tell by eye which of them are real competitors. Internally, every order was received, re-keyed into the ERP and checked against stock by hand.

The question

Who are our competitors really, at what price, and what do our orders cost us?

What we did

  1. CIMAudit

    Its visibility on Google, in ads and in AI engine answers, measured against the market.

  2. CIMMarket map

    Every domain ranked by what it really sells, to isolate the direct competitors.

  3. Prices

    Each product against the market: gap, minimum, median and maximum price.

  4. AutomatisationsAutomation

    Orders received, entered in the ERP and checked against stock, automatically, with risk managed by a person.

The outcome

  • A clear position in its market, against competitors identified by name.
  • Prices adjusted where the gap with the market justified it.
  • Order entry that no longer ties up the team.
Key figure
×4
Sharper: from domains analysed to real competitors
243
domains analysed
61
direct competitors

B&Y Beyond classification, August 2026.

Key figure
€1,000
saved every month on order intake and entry

Operating costs, saving reported by the client, 2026.

Other engagements

Two opposite starting points.

Case

Leman Conciergerie

Conciergerie Léman
  • GEO audit
  • Tracking

"How do we keep our place in AI engine answers?"

Leman Conciergerie already ranked first on its key queries in AI engine answers. We provided recommendations to keep it at the top.

Key figure
No. 1
on its key queries in AI engine answers

Positions recorded by B&Y Beyond in AI engine answers, 2026.

Positions tracked, and guided actions to hold them.

Case

VieTerre

VieTerre, SVT
  • SEO audit

"How do we make the site findable for students?"

A full SEO audit: site structure, content, indexing, and the queries students and their teachers actually type.

Key figure
1,000+
visitors a day on the site

Traffic reported by the site, 2026.

Recommendations ranked by impact, applicable without a rebuild.

Every figure on this page points to a dated source. The raw data of each engagement is kept and available to the client.

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