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Digital market study Map your real competitors and the positions still open.

Before you launch an offer, open a new area or review your prices, you need to know who you are up against and what your market really looks for. We map every player fighting for your buyer, not just the five you can name, their prices and the positions nobody holds yet, then we track the competitors and prospects you point us to.

Our specialty: the digital market study. We build it from public web data: Google search, ads, AI assistants, your competitors' websites, offers and prices.

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You don't lose a market for lack of talent. You lose it for lack of seeing it.

When do you need it?

The moments when you need to see the market before deciding.

  • Before launching an offer or opening an areaYou are about to commit budget to a market you have not sized yet.
  • Before reviewing your pricesYou need to know where your competitors' prices sit, product by product.
  • When someone asks “what are our competitors doing right now?”In a leadership meeting, at the board or with your bank, the answer has to be sharp.
  • When you lose deals without knowing to whomYou know five competitors by name, and you suspect there are many more.
  • When a competitor movesIt changes its prices or launches an offer, and your clients hear about it before you do.
  • Before sending your sales team outThey prospect without clear signals on who is hiring, who is opening an area, who might buy.

What you get

The real map of your market, and what's moving on it.

A clear study: who all the players are, where the openings hide, what demand is really after. Then continuous tracking of the competitors and prospects you point us to, delivered as usable findings, sourced and dated.

Full landscape

every player, not just the ones you already know.

Openings to take

the positioning blind spots no one occupies.

Signals that matter

prices, launches, hires, moves from your competitors and prospects, the moment they happen.

Competitor prices

collected directly from their websites, product by product, then compared with yours (gap, minimum, median and maximum price), as we did for 3plus.

On an engagement, June – August 2026

×4

Sharper: from domains analysed to real competitors

243domains analysed
61direct competitors

B&Y Beyond classification, August 2026. See the case study →

They trusted us with their questions

  • Groupe Techmo Hygiène
  • 3 Plus Emballage
  • Conciergerie Léman
  • VieTerre, SVT

What we map

Your market, no blind spots.

Competitors

The real, complete list, beyond the few names you already cite.

Positioning & pricing

How each one positions and sells, and their prices collected from their own websites, product by product: where the gaps are.

Real demand

What your market actually searches for, in volume and intent.

Openings

The segments and angles no one occupies yet.

Prospects

The accounts showing buying signals, ready for your sales team.

Continuous tracking

Your competitors' and prospects' moves, tracked and delivered as they happen.

How it works

From question to a clear picture.

Steps 1 to 3: the study, delivered once. Step 4: the watch, continuous.

  1. 01The study

    Scoping

    We define your market, your known competitors, and the question the study must answer.

  2. 02The study

    Collection & analysis

    We gather the market's public data and turn it into a readable picture.

  3. 03The study

    Study delivered

    You get the map, the openings, and the list of prospects/competitors to track.

  4. 04The watchContinuous

    Continuous tracking

    We track the named accounts and alert you to the moves that matter, as findings.

Frequently asked questions

Your questions, answered.

When should you carry out a market study?

Before any decision that commits budget to your market: launching an offer, opening an area, reviewing your prices, hiring sales staff, preparing a loan or a fundraise. And as soon as a signal escapes you: deals lost without knowing to whom, a competitor changing its prices. B&Y Beyond's digital market study is built from public web data, dated and sourced.

How can you find out your competitors' prices?

By collecting the prices they publish on their own websites, product by product, then comparing them with yours: gap, minimum, median and maximum price. That is what B&Y Beyond did for the distributor 3plus, which then adjusted its prices where the gap with the market justified it. The collection can be repeated to track price changes.

What is a competitive market study?

A competitive market study identifies every player competing for your customers, their positioning and prices, real market demand and the positions nobody holds yet. The B&Y Beyond study relies on public web data and results in a readable market map and a list of competitors and prospects to follow.

How do I identify all my competitors, including the ones I don't know?

By starting from demand rather than known names: B&Y Beyond records who appears on your customers' searches, in ads, directories and AI engine answers. For the distributor 3plus, this method narrowed 243 domains present on its searches down to 61 direct competitors actually in the running.

How do I measure real demand before entering a market?

By analysing what buyers actually search for, by volume and intent, on search engines, then comparing it with the existing supply. The B&Y Beyond market study quantifies that demand and sets it against competitor positions to reveal under-served segments before you commit budget.

What do you receive at the end of the market study?

You receive the complete map of your market, the open positions, each player's positioning and prices, quantified demand and the list of competitors and prospects to follow. Findings are dated and sourced. The study can then continue as ongoing monitoring of the accounts you choose.

What is the difference between a market study and competitive intelligence?

A market study is a complete, one-off reading: who all the players are and where the opportunities lie. Competitive intelligence is continuous tracking of the competitors you selected, so you are told about their moves. At B&Y Beyond, the study often decides who to put under monitoring next.

Does a digital market study suit an industrial or B2B SME?

Yes. Even in B2B markets, buyers look for suppliers on Google and increasingly in AI assistants, and competitors leave public traces there: websites, ads, job postings, prices. B&Y Beyond has run this kind of reading for a hygiene services SME and for a packaging distributor.

Stop deciding blind.

The real map of your market, the openings to take, and tracking that warns you before your clients do. You finally decide with the ground in view.