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Competitive intelligence for SMEs Track your competitors continuously, and always know what to answer.

What they change on their site, what their customers hold against them in reviews, what they announce, what gets said about them. We track the competitors you name and hand you what matters: the decision to take, the argument to use, and against whom.

In a boardroom or a sales cycle, whoever knows the rival best keeps the upper hand.

Sound familiar?

If you recognise yourself here, this tracking is for you.

In a meeting, a prospect compares you to a competitor - and you're discovering their offer live.

You set your prices and positioning without knowing what your competitors are really doing.

A competitor changed its pitch last month; your salespeople still run the old one.

Your best competitive intel lives in two people's heads - and leaves when they do.

What you get

Decision-making power, and the edge in the room.

You name the competitors to track. We continuously watch their activity - website, reviews, social, the news about them - and turn it into clear intelligence: what they change, what they're criticised for, where they're strong, where they're weak. Enough to settle your decisions and arm your salespeople against them. Dated, sourced, ready to use.

Decision power

pricing, positioning, priorities: you decide fully informed.

Sales ammunition

each competitor's strengths and weaknesses, ready for the room.

A head start

their moves caught as they happen, never after your clients.

What we monitor

Everything a competitor's activity tells you.

Their website

New pages, offers, prices, hiring - what a competitor changes on its own site says a lot.

Their positioning & pricing

How they sell, what they promise, at what price - and where the gaps with you are.

Their reviews

What their clients hold against them: every weakness is an argument for you.

Their social media

What they post, announce, celebrate - and how the market reacts.

The news about them

Funding, appointments, launches, press: what's said about a competitor, the moment it breaks.

Their strengths & weaknesses

The synthesis that matters: where they beat you, where you beat them.

How it works

From a competitor list to an advantage.

01

You name them

The competitors to track, and what matters for your decisions and your deals.

02

We set it up

We configure the watch on each competitor: site, reviews, social, news. Monitoring in your name.

03

We watch

Continuously, we catch their moves and isolate what has value.

04

We deliver the intelligence

The dated, sourced finding, with the read: which decision, which argument, against whom.

Take back the upper hand on your competitors.

Continuous tracking of your competitors, turned into decision-making power and a concrete edge in every sales cycle. You decide and you sell knowing the rival better than they know themselves.

Frequently asked questions

Your questions, answered.

What is competitive intelligence?

Competitive intelligence is the regular tracking of your competitors' activity to anticipate their moves: prices, offers, messaging, hiring, customer reviews, news. B&Y Beyond competitive intelligence covers the competitors you choose and delivers only the useful changes, with the decision or sales argument they call for.

How can I monitor my competitors' prices and offers?

By regularly capturing their websites, product pages and ads, then comparing each capture with the previous one. B&Y Beyond competitive intelligence automates this collection, flags price, offer and discount changes, and sets them against your own positioning.

What does B&Y Beyond competitive intelligence monitor?

Each competitor's website (new pages, offers, prices, hiring), positioning, customer reviews, social media and the news about them, such as funding rounds, appointments or launches. B&Y Beyond turns this into a clear summary of their strengths and weaknesses against you.

How often do you receive intelligence updates?

Monitoring is continuous, and the delivery cadence is agreed with you at scoping, based on the pace of your market and your sales. B&Y Beyond sends you the useful moves with their source and date, rather than a raw stream of alerts.

How does competitive intelligence help my sales team?

It gives them, before each meeting, every competitor's strengths and weaknesses, their latest price or messaging changes, and what their customers criticise in reviews. With B&Y Beyond competitive intelligence, your salespeople answer a comparison with dated facts.

How many competitors can be tracked?

As many as you need: you name the competitors and the scope at scoping, and the B&Y Beyond quote is set accordingly. Many companies start with a market study to find out which competitors are really worth tracking.

Contact

Let's talk about what you need.

Five fields, then send. We reply within 24 business hours.