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CIMDigital market intelligence Get visibility into your marketing, your competitors and your prospects.

See which searches your competitors show up for and you don't, which keywords they buy ads on, and what ChatGPT or Google answer when someone looks for what you sell. CIM, our digital market intelligence, collects this public data, audits it and hands you a dated dashboard with the actions to take first.

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What CIM is

Analyse your market across the three surfaces where your customers look for you.

CIM collects the public data in your market, audits it, and hands back a dated, sourced read. Two views of the same reality: what your company does, and what the market around it does.

Three surfaces
SEO, SEA and SEG: organic visibility, paid pressure, and citation in generative engines. The three places your client finds you, or finds someone else.
Two views
Your own performance, and your competitors' on the same queries - so your figures sit in context instead of standing alone.
An independent third party
The collection and the reading are done from outside. Every figure traces back to a dated public source you can check.
Marketing strategy and action plan
Beyond the findings, CIM sets out a marketing strategy: recommendations and an action plan ranked by expected impact, with the effort each action takes.

Four offers

Four reads, one pipeline.

Each offer has its own page: what it measures, what you receive, how it runs.

The report, screen by screen.

executive read

The verdict, on one page.

  • Your board reads the market in ten minutes: verdict, key metrics, three priorities.
  • Risks and opportunities ranked, ready to decide on.
  • Every figure ties back to a dated, verifiable source.

Google Keyword Search Report

Who really competes for your buyer.

  • 1,153 real competitors and 527 ads mapped across your area.
  • An intensity map by department: where the battle concentrates.
  • Your visibility measured against the real market - not a reassuring average.

paid pressure

The paid arena, taken apart.

  • Who bids on what, by advertiser, keyword and department.
  • Which copy, which landing page, and where pressure is rising.
  • Ad themes counted, not guessed.

demand & visibility

Every query, a decision.

  • Volume, competition and presence for every keyword that matters.
  • A recommended action, query by query.
  • The demand your competitors capture that you never see.

overall health

Your site's health, on data.

  • Your pages by type, against your competitors': the structure of your site measured against the market.
  • The technical and content signals that weigh on your visibility, measured - not guessed.
  • The site-wide fixes to prioritise first, and why they matter.

messages & copy

What your competitors say, and you don't.

  • Every key message - eco-friendly, personalised, 24h delivery, volume pricing - scored per competitor, from lightest to heaviest. You see at a glance the angles they hammer.
  • Your column stays empty: quantified proof of the arguments you're leaving to the market without even knowing it.
  • Enough to rewrite your ads on the angles that actually convert - no longer blind, message by message.
  • The same calculation turned on your own pages: do your ad and its landing page carry the same promise?

This is a real read. Yours is free.

A first read - audit, action plan, and the raw data on request - no commitment.

Request your read

Frequently asked questions

Your questions, answered.

What is digital market intelligence?

Digital market intelligence means reading a market's public online signals (Google rankings, ads, AI engine answers, prices, hiring) to make decisions on facts. CIM is B&Y Beyond's offer in this field: a one-off audit or continuous monitoring, delivered as an independent report with recommendations ranked by impact.

What does a B&Y Beyond CIM audit include?

A CIM audit includes a dated dashboard, a clear summary of your situation, the detailed data, then a marketing strategy with an action plan ranked by impact. Each recommendation states the action, the owner, the timing and the effort, and every figure links to its dated public source. Raw data is available on request.

What is the difference between a one-off audit and continuous monitoring?

The one-off audit gives a complete snapshot of your market at a given date: visibility, competitors, gaps and priorities. Continuous monitoring then follows the competitors, market or prospects you choose, and tells you what changed and what to do about it. At B&Y Beyond, the audit is often the starting point for monitoring.

Which data sources does B&Y Beyond use?

B&Y Beyond works from public data: Google search results, live ads, answers from AI engines such as ChatGPT, Perplexity and Gemini, competitor websites, published prices, job postings and directories. For an SEO and SEA audit, we also analyse your own Google accounts with your consent. Every finding is dated and sourced.

Why use an independent third party to audit your visibility?

An independent third party like B&Y Beyond has a single deliverable: an accurate reading of your situation. The report compares your results with your competitors' using verifiable data, which gives you defensible figures for your management, your agency or your partners, and an action plan any provider can execute.

How much does a CIM engagement cost?

Each CIM engagement is quoted after a free first conversation, with no commitment. The price depends on scope: number of dashboards, competitors and keywords tracked, and added modules such as the GEO audit. You can describe your need in the B&Y Beyond contact form.

Demo

Request your CIM demo.

A few fields, then pick a slot. We come back with the scope of a first read.