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SEO and SEA audit for SMEs See what Google earns you, what it costs you, and what to fix first.

Your real positions on the searches that matter, the keywords burning budget with nothing to show for it, the pages that should rank on Google and don't. We audit your organic presence and your ads, then hand you the fixes ranked by impact.

Request my audit

Most SMEs pay for Google without ever seeing what Google gives back.

Sound familiar?

If you recognise yourself here, this audit is for you.

You pay for clicks every month, but you couldn't name the keywords that actually bring in clients.

Competitors sit above you on the searches that matter - and no one explains why.

You receive dashboards every month. You're still looking for the decision they call for.

You suspect half your ad budget is wasted. You just can't point to which half.

What you get

A report you can act on without us.

A clear, quantified, prioritised document. Your real position on Google, the budget leaking from your campaigns, the gap with your competitors, and a list of actions ranked by impact. You decide. We audit and recommend: you leave with a plan your team or your agency can apply directly.

Quantified baseline

your real visibility, SEO and SEA, no blind spots.

Leaks found

where your click budget goes with nothing back.

Impact-ranked plan

what to fix first, and why.

What we analyse

Six areas analysed, one report.

Organic search (SEO)

Your real rankings, the site's technical health, the pages that should rank and don't.

Google Ads (SEA)

Campaign structure, budget-wasting keywords, ad quality, real cost per acquisition.

Keywords & intent

The searches that bring clients - and the ones you pay for and get nothing from.

Competition

Who's outranking you, on what, and the exact gap to close.

Landing pages

What happens after the click: what converts, what drives people away.

AI engines (GEO)

Your presence in AI-generated answers - the new battleground for visibility.

How it works

From request to report, in plain terms.

01

Access & scoping

You give us access to your Google accounts. We scope your goals and competitors.

02

Independent analysis

We measure your real presence, campaign by campaign, keyword by keyword.

03

Report & recommendations

You get the quantified findings and the impact-ranked action plan.

04

Walk-through

We talk you through the report. You leave with decisions, not questions.

Stop guessing what Google gives back.

An independent audit, a clear report, actions ranked by impact. You'll finally know where your budget goes and what to fix first.

Request my audit

Frequently asked questions

Your questions, answered.

What is an SEO and SEA audit?

An SEO and SEA audit analyses your organic search (SEO) and your Google Ads (SEA) together. B&Y Beyond's audit measures your real rankings, your site's technical health, your campaign structure, the keywords that spend budget without return and the gap with your competitors, then ranks the fixes by impact.

How do I know if my Google Ads budget is being wasted?

By comparing, keyword by keyword, what you pay with what those clicks bring in. The B&Y Beyond SEA audit identifies searches that cost you without bringing customers, weak ads, landing pages that drive visitors away, and queries where you pay although your organic ranking would be enough.

Why do my competitors rank higher than me on Google?

The most common causes are pages poorly matched to your customers' real searches, technical issues, thinner content or weaker authority. The B&Y Beyond SEO audit compares your site with those ahead of you, query by query, and shows the exact gap to close and where to start.

What do you receive at the end of a B&Y Beyond SEO and SEA audit?

You receive a clear, quantified report: your real visibility on Google, ad budget leaks, the gap with your competitors and an action plan ranked by impact. The report is presented in a live debrief and is written so your team or your agency can apply it directly.

Do we need to give access to our Google accounts for the audit?

Yes, for the part about your own results: B&Y Beyond analyses your Google accounts (Google Ads, Search Console) to measure campaign by campaign and keyword by keyword. Read access is enough, since the audit observes and recommends. The competitor analysis relies on public data.

Our agency already handles our SEO: what is an independent audit for?

An independent audit gives a second, quantified view of what Google actually brings you, with data compared against your competitors. It helps set clear priorities with your agency and track results over time. The B&Y Beyond action plan is written to be picked up directly by the agency in place.

Contact

Let's talk about what you need.

Five fields, then send. We reply within 24 business hours.