Read the market. Decide on evidence.

An independent, third-party report of your real situation: a clear synthesis, the data in depth, concrete recommendations.

Manifesto

Your competitors are publishing, bidding, hiring, repositioning - as you read this.

Most of that evidence is public. Most of it is unread.

An outside, independent report shows you what's really happening - and what to decide.

CIM

Digital market intelligence.

The same pipeline, two equally important reads. One takes stock of your real situation. The other tracks what your market does.

Independent audit

A third-party report of your real situation on the ground. A simple synthesis of what's happening, the data in depth to understand it, then recommendations and an audit of your current state.

Finding · your real presence by zone · 2026-05-04 · 3 zones to strengthen

Competitor, market & prospect monitoring

Continuous monitoring of a competitor, a market, a named prospect, or an opportunity. What changed this week, and what to do about it.

Signal · competitor B new pricing · 2026-05-04 · 2 tiers added

The deliverable

Audit + action plan + the raw data you keep, on request.

FindingWhat the field shows, quantified and dated.
GapThe gap between your situation and the target state.
RecommendationA move, an owner, a timing window, an effort band.
ConfidenceA score and the method behind it - verifiable.
EvidenceThe dated public source you can open.
DataThe raw data we collect is yours, on request.

If your first read produces three findings like these, the question is no longer whether to work with us, but at what cadence.

The surfaces

Different lenses. One observation layer.

We point the same pipeline at different public surfaces. The lens changes; the discipline doesn't.

SEO

How well your site performs against your competitors, on the queries that matter.

SEA

The paid arena, read: messages tested, bid pressure, visibility rented vs owned.

SEG

Your citation share inside ChatGPT, Perplexity, Gemini, and AI Overviews.

Pricing

Weekly diffs on competitors' tiers, packaging, and discounts.

Hiring

What a company staffs for today betrays its strategy for tomorrow.

Market map

Who really competes for your buyer, and the whitespace nobody owns.

Automations & APIs

From data to action, automated.

When a read reveals a process worth tooling, we build it. Custom APIs, data pipelines, integrations, and automations delivered for your context - not a generic product.

  • Connect your data sources and kill double-entry.
  • An internal dashboard wired to your field and public data.
  • An API that exposes your data where your teams need it.
  • Automatic alerts when a market signal crosses a threshold.

We start from one manual gesture and ship the tool that gives you the hours back.

Why evidence

Why field evidence changes your decisions.

Five reasons the digital surface is the cleanest, fastest, most defensible read of your market.

Search is where intent declares itself.

Before buying, people ask Google - or ChatGPT. That question is public, dated, unfiltered.

Paid spend leaves a trace.

What competitors bid on, the copy they test, the pages they swap in - all observable.

AI engines route differently.

They cite a narrower set of sources than Google indexes. If your number two is cited and you're not, you lose the buyer before the click.

The field is measured, not narrated.

What's really happening in your market is observable and quantifiable - a third-party report shows it to you unfiltered.

Hiring leaks strategy.

Job posts announce new lines, geographies, and pivots three to six months before revenue.

Case studies

Real reads.

Real methodology and deliverables. Clients referenceable on request.

Case 01 · With Martin & Fils

ClientFrench industrial SME · air-duct cleaning.
Brief"Where are we actually visible, and where do competitors outrank us?"
LectureSEA + SEO + SEG dashboard delivered: visibility by zone, competitive bid pressure, AI-engine citation share.

Prioritized action plan + raw data on request.

Case 02 · Anonymized

ClientServices SME · ~120 employees.
Brief"Where does our presence on the ground really stand, zone by zone?"
LectureThird-party report of real online presence, zone by zone: a clear synthesis, detailed data, three priority zones to strengthen.

Prioritized action plan on a dated trace. Confidence: 0.84.

Who it's for

For SME leaders.

You want a clear, impartial read of your situation - without decoding digital-marketing depth yourself. That's exactly what we deliver.

  • Leaders who want a clear, impartial third-party report of their situation.
  • Teams that want an outside, impartial read of their market.
  • Sales teams prepping a named-prospect meeting.
  • French SMEs running without an in-house analyst team.

About

Independence, by construction.

B&Y Beyond is an independent third party. We deliver a clear report and recommendations you can act on - with numbers you can defend.

Maleaume BoscqGo-to-market, client relationships, operations.
Yuchen WangPartner, investor.

Contact

Let's talk about what you need.

Tell us who you are and what you're after. We come back within 48 business hours.